A boutique marketing Agency & Consultancy
Vision & Mission
We're committed to making top-tier marketing expertise accessible to all.
We aspire to be the catalyst that transforms local enterprises into global contenders by providing them with the tools, knowledge, and expertise needed to thrive in the digital age.
Our vision is to empower businesses worldwide by establishing their online presence, enhancing their visibility through strategic marketing, and driving efficient and sustainable growth.
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We envision a future where every business, regardless of its size or location, has the opportunity to harness the power of social media and digital marketing to reach, engage with, and convert a broader audience, efficiently and at scale.
By delivering customized solutions, comprehensive programs, and expert guidance, we aim to level the playing field.
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Our Location
JAM'N SOCIAL LLC is a registered business in the State of New Jersey. Our impressive office is located in one of New Jersey’s most iconic buildings, right in the heart of Newark’s business district. Situated near Military Park, One Theatre Square, and Rutgers University, our central location provides convenient access for both domestic and international clients and prospects. We also utilize an additional location in New York at 31 Penn Plaza and we offer the option to travel to your preferred location for meet-ups in the US, Caribbean, Latin America and around the globe.
Nathalie J. Smith
Founder | Growth Marketing Expert
World-Class Leader & Motivational Speaker
Connect on LinkedIn and read recommendations
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Founder Profile
Nat is a remarkable leader with an inspiring story. As an orphan from Jamaica, she overcame significant challenges through sheer determination and an unwavering growth mindset. Nat's academic excellence and resilience helped her graduate at the top of her class from business school, setting the stage for a career marked by extraordinary achievements. In her free time, she volunteers with Dress for Success and facilitates #IAmRemarkable workshops to motivate and inspire students and professionals to celebrate their achievement for personal enrichment and career growth.
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Today, Nat stands as a world-class leader renowned for her ability to build, train, and manage high-performing teams. Nat got her start doing business as Sweetly Social and providing social media expertise in the wedding and event industry in the United States, Canada, Latin America, and the Caribbean. Now she brings over a decade of expertise in performance and growth marketing, having worked with some of the world's most prestigious agencies, brands, and publishers. Her strategic acumen, transformative team training experience, and proven track record of improving efficiency at scale make her an invaluable asset, driving success and innovation in every venture she undertakes.
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Nat's journey from humble beginnings to becoming a leading expert in social media and digital marketing exemplifies resilience, excellence, and leadership. Her passion for empowering others and her commitment to excellence fuel JAM'N SOCIAL's mission to provide top-tier marketing expertise, effective teaming training, impactful team building experiences, and full-funnel marketing strategy and execution. Her mission is to increase competency and culture within organizations in need both locally and globally. Get started with JAM'N SOCIAL and maximize your business growth and revenue potential.
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Brand & Publisher Portfolio
Brands: GUESS, LVMH, L’Oréal, Pepsi Co., Coca Cola, Proximo, P&G Beauty, Under Armour, Elizabeth Arden, Signet Jewelers, HSBC, etc.
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Publishers: Vogue, GQ, Vanity Fair, Glamour, Allure, The New Yorker, Architectural Digest, Wired, Bon Appetit, Condé Nast Travel, Epicurious, Reader’s Digest, Taste of Home, Family Handyman, Vox Media, POPSUGAR, Now This, The Dodo, and Thrillist.
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Read Nat’s LinkedIn Recommendations or connect https://linkedin.com/in/nathaliesmith
Experience
2010
2012
2015
2016
Disney Trained and Certified
Marketing, Customer Service, Creativity and Innovation.
It all started in the wedding and event industry, doing business as Sweetly Social
Nat became a thought leader on the topic of social media and online presence. She was a trusted trainer, and marketing consultant across the US, Canada, Caribbean & Latin America.
Digital Invest Insights Analyst at Mindshare
Improved cost per lead for a B2B Global Banking product to 83% better than the benchmark and 81x better than the worst performing week prior to assigning Nathalie to cover all digital investment (search, social, digital, direct buy, and programatic)
Paid Social Media Campaign Management at Havas & Omnicon Media Group
Successfully managed full-funnel paid social media campaigns and performance marketing.
GUESS, LVMH, MCM, Proximo, Elizabeth Arden, Signet Jewelers, Under Armour, Fabletics
2019
2020
2022
2024
Gained Certification as a Media Buying Professional
Expert advertiser on Facebook, Instagram, WhatApps, Messenger, etc.
Returned to consulting as a in-house managing consultation for a non-profit tech company
Senior Manager of Digital Media Policy Across All Magazine Titles
Sole Signature of MSA and IOs (Social Media and Digital Marketing Contracts)
Vogue, Vanity Fair, Glamour, GQ, Conde Nast Traveler, Wired, Architechtural Digest, Bon Appetit, etc, etc, etc​
Recruited by Group Nine Media at the heigt of the Pandemic
Assigned as Social Media Strategist for brands under the portfolio of Coca Cola, Pepsi Co. and P&G Beauty. Streamlined POPSUGAR's partnership with L'Oréal on Makeup.com and Skincare.com. Key member of the team that created a new and leading performance marketing revenue growth department pre and post-merger with Vox Media.
Associate Director of Performance Marketing
Trusted Media Brand was formly known as Reader's Digest Inc.
All magazines titles, DTC books, CTV and streaming were all under Nat's perview. She saved Birds and Blooms magazine by inmproving their cash flow by 170% within one quarter and by taking a hands-on approach to the magazine subscription campaign optimizations. She also trained her team to consistently meet multi-million dollar revenue goals and improved (CPA) cost per acquisition by an average of 30% for Reader's Digest, Taste of Home and Family Handyman Magazine. In additional she led the Reader's Digest "Fiction Favorites" book rebranding campaign.
Founded JAM'N SOCIAL LLC
A boutique marketing agency & consultancy that drives big results.
